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Why your Instagram posts should look like one brand

Customers decide in a second whether you look trusted. A consistent feed does that work for you.

By Ayesha Malik28 September 20263 min readSample article (blog add-on)

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When someone taps your profile from a WhatsApp forward or an ad, they look at the grid before they read anything.

A feed where every post uses different fonts, colours and filters looks like a hobby. A feed with a clear look feels like a business that will deliver.

You do not need expensive photos. You need 2 fonts, 3 colours and a few layouts you repeat: a product post, a deal post, a customer post and a tips post.

Templates make this easy. Once they are set up, anyone in your team can make a new post in a few minutes without breaking the look.

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