Logo and visiting cards for a tutoring network
A simple pen-and-book mark that works on cards, fee slips and WhatsApp display pictures.
- Logo
- Visiting cards
- Letterhead
Sample work
The brief
Parents received fee slips and messages from a name with no logo, so the service felt informal.
The challenge: A mark that stays clear at the size of a WhatsApp display picture.
How we got there
- 1Quick call about the parents they serve
- 23 sketches, 1 refined
- 3Tested at 40 pixels for WhatsApp
- 4Cards and letterhead set up for print
What the client got
- Logo in colour, black and white
- Visiting card (2 sides)
- Letterhead and fee slip
- WhatsApp display picture
Colours and type
- Primary#1E3A8A
- Accent#F59E0B
- Ink#0F1B3D
- Background#DCE6F7
Fonts: Space Grotesk for headings and Inter for details.
The result
Fee slips, cards and WhatsApp messages now carry one clear mark. (Sample case study.)
Sample case study, no real clientReady for a brand that sells?
Send a 2-minute brief or message me on WhatsApp. I reply the same working day.