A warm, hand-made brand for a home bakery
Logo, colours, box stickers and Instagram templates for a bakery run from a family kitchen.
- Logo
- Brand kit
- Box labels
Sample work
The brief
The owner sold cakes and cookies on Instagram with a different look in every post. Customers loved the taste but kept asking if she was a real business.
The challenge: Look trusted and professional without losing the home-made warmth that customers buy into.
How we got there
- 1Mood board on WhatsApp with 3 directions
- 22 logo concepts, the sun-and-whisk mark chosen
- 3Colours and fonts tested on real box sizes
- 4Instagram templates the owner edits herself in Canva
What the client got
- Main logo and round sticker version
- Colour palette and 2 fonts
- Cake box and cookie jar labels
- 12 Instagram post templates
- One-page brand guide (PDF)
Colours and type
- Primary#C2410C
- Accent#F59E0B
- Ink#3B1F0E
- Background#FBE7D3
Fonts: Space Grotesk for headings and Instrument Serif for details.
The result
Every box, sticker and post now looks like one brand. The owner says customers recognise her boxes at family events and ask where they came from. (Sample case study.)
Sample case study, no real clientReady for a brand that sells?
Send a 2-minute brief or message me on WhatsApp. I reply the same working day.